Saturday, December 27, 2008

MUSIC STRATEGIES STILL IN FLUX

it's been more than five years since apple's itunes store introducing single track digital downloads. but it wasn't until 2008 that most musicians  and labels started to wonder out loud whether selling music by the track is good for their bottom lines. two of the year's biggest rock acts AC/DC and kid rock insist that their albums only be sold whole. and since apple only rarely allows this neither act allows tunes to sell its albums in the united states. despite the fact that itunes is the largest music retailer in the country neither act seems to have suffered for this decision  as of early December kid rock's rock  n roll Jesus was the third best selling album of the year according to Nielsen sound scan. and it was sold only as a CD until almost a year after release when kid rock granted rhapsody the exclusive right to sell it online in the states as a full album. so far the album has sold only 3000 digital copies. these results suggest that  it's possible to have a best-selling album either way. and the best approach may depend on the nature of the music itself

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