The information and Broadcasting ministry's decision to allow advertising of alcohol and tobacco on television has generated strong reactions in the industry.The next time you switch on your televising don't be supervised to see an advertisement for chilled beer to beat the summer heat.in a surprise move,the information and broadcasting ministry on Wednesday has permitted the advertising of "other"products manufactured by alcohol and tobacco companies on television.This comes as a prat of the amendment to the cable televising networks.However the ministry also added that"no depiction.direct or indirect reference,nuances of phrases promoting the prohibited product have been put as per conditions for advertisers to follow,
While government denies that this move will help to promote alcohol and tobacco brands,they claim that the "relaxation"has come into force taking into account the "genie demands"of the advertisement industry.Any company coming with an ad will have to apply to the Ministry of Information and Broadcasting with a certificate from a chartered accountant which clearly states that the product exists in the market and that it’s not prohibited. If the CBFC (Central Board of Film Certification) clears it, it would be telecastThis buzz is also that recession is another factor that promoted this move when contacted,a highly placed official from an organisation,which week as a watchdog for the advertising industry explained that a new rule should help the advertising industry recover from the effects of the global economic slump,it's an election tactic,the government opens door so that the moolaf follows in .even though there is a general sense of relief among advertising profesionals most of them question the validity of the goverment's rules.
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